Shara has more than fifteen years of advertising agency experience working for local and international brands in three different countries.

During this time, he and his teams have won international awards such as Cannes Lions, LIA, New York Festival and Effie, amongst others.

Shara believes that now more than ever, relevant ideas can create a tangible and positive change for customers, brands and the world.

Shara's favourite scoop is anything but vanilla.