The Project
CWU started as a Facebook page in May 2013, and now is the second most sourced weather provider in New Zealand, with over 116K followers on Facebook.
They wanted to localise the forecast in greater detail and connect with the audience in a more personal and relevant way.
The Scoop
Working closely with our client, and engaging talented designers and animators, we developed a unique weekly weather video report which will be delivered to subscribed members only.
The best part? Eventually, all the assets used to create the weather report videos will be powered by portable wind turbines and solar panels. A win-win situation.
"Delivering weather video content to over 140,000 Cantabrians, daily."
A weather service that's the first of its kind in New Zealand, with a sole focus on one region – Canterbury.
