client
ChristchurchNZ & Christchurch Educated
Category
Creative Strategy / Design / Production / Digital & Social Media Approach
year
2022
SECTOR
Education
The Project
Christchurch Educated, a division of ChristchurchNZ, wanted to engage with international students at a time when many other cities around the word were fiercely doing the same.
After a competitive pitch, we came up with a very simple yet insightful approach.
The Scoop
Our target loves day-dreaming, so we created a video to invite students to simply imagine being here, a place where you can achieve a world class education and still enjoy a more balanced lifestyle.
A positive approach to enjoy life, outdoors and engaging with the locals.
“You could be here, you should be here."
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