Christchurch Educated, a division of ChristchurchNZ, wanted to engage with international students at a time when many other cities around the word were fiercely doing the same.

After a competitive pitch, we came up with a very simple yet insightful approach: Our target loves day-dreaming, so we created a video to invite students to simply imagine being here, a place where you can achieve a world class education and still enjoy a more balanced lifestyle.

A positive approach to enjoy life, outdoors and engaging with the locals.