client
EDC
Category
Brand Strategy Workshop / Campaign Ideation / Graphic Design / Digital Integrations
year
2023
SECTOR
Construction
The Project
EDC Civil and Structural bring technical expertise and problem-solving for clients through innovative, reliable, and creative construction solutions. They have offices in Auckland, Christchurch, and Whakatane.
We were engaged to create a leads generation campaign that had a distinctive overarching umbrella idea for the team, but that can be tailored to the two very distinct audiences: Architects and Developers.
The Scoop
The category has traditionally been serious and ‘matter of fact’, so we wanted to shake things up and stand out from others in the industry.
We did this by encorporating humour and a tongue-in-cheek approach to the campaign.
MORE PROJECTS
