The Project
EyesOnNZ was launched by the New Zealand Story Group as a digital brand to help attract and engage domestic and international audiences, connecting to the excitement and wider story around the FIFA Women’s World Cup™.
Fuelling EyesOnNZ were two inter-connected content pillars, Wāhine Firsts and EQUALIZE. These both worked to activate New Zealand’s values, digitally and in real time. The campaign celebrated female trailblazers across sport, business and society to engage current and future generations, all while living our values as a progressive nation.
The Scoop
We crafted, developed and executed their Go-To-Market Google advertising campaign which included search and video (Youtube) components for the EQUALIZE event, Wāhine Firsts, Stories, Squad and Poi Tukua which fuelled numerous other activities across the motu during the FIFA Women’s World Cup™.
The campaign was aimed to leverage new and existing audiences in specific regions and also emphasise and amplify the incredible work that the NZ Story team and other agency players put into engaging the audiences across other channels and mediums including Website, Linkedin, TikTok and Traditional Media and PR.
"When eyes are on Aotearoa New Zealand and its major events, you can find the latest information, stories, and updates at EyesOnNZ"
