The project
Laboratoires Bailleul International is a pharmaceutical company specialising in the development and marketing of pharmaceutical products, food supplements, and dermo-cosmetic products.
They wanted to analyse digital audiences and trends in six different countries across Europe before launching one of their most iconic products, Mycogel.
Client
Laboratoires Bailleul International
Capabilities
Research & Analysis / Digital Strategy / Channel Marketing & Optimisation
Year
2023
Sector
Pharmaceutical
The Scoop
Co-ordinating with their international headquarters in both Switzerland and Luxembourg, we conducted comprehensive digital research, analysis and market action plan for five key European regions.
This research laid the foundation for a successful launching campaign for Mycogel, making steps towards combating a major dermatological condition.