client
New Zealand Story
Category
Digital Strategy & Implementation
year
2023
SECTOR
Government
The Project
New Zealand Story is the driving force behind Aotearoa New Zealand’s reputation internationally. It operates in numerous global markets and In a competitive global economy, reputation matters and insights matter.
NZ Story reached out to TwoScoops to migrate their Google Analytics implementation for the future of data collection to give full visibility of the user journey.
The Scoop
Working with the New Zealand Story team tounderstand their data management desires, we crafted triggers, events, goals and a full migration from UA (Universal Analytics) onto GA4.
Now they can plan their digital strategy with the added power of user insights from across the globe.
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