The project

New Zealand Story is the driving force behind Aotearoa New Zealand’s reputation internationally. It operates in numerous global markets and In a competitive global economy, reputation matters and insights matter.

NZ Story reached out to TwoScoops to migrate their Google Analytics implementation for the future of data collection to give full visibility of the user journey.


New Zealand Story


Digital Strategy & Implementation





GA4 Analytics Migration NZ Story

The Scoop

Working with the New Zealand Story team tounderstand their data management desires, we crafted triggers, events, goals and a full migration from UA (Universal Analytics) onto GA4 so they can plan their digital strategy with the added power of user insights from across the globe.